Amid signals of business aviation ‘softening’, NBAA and Rolland Vincent launch analytics deal

Operators are warning that rising costs could lead them to fly less.
The National Business Aviation Association kicked off the 2026 NBAA-BACE exhibition by revealing a new market-intelligence partnership with advisory Rolland Vincent Associates (RVA), while citing concern about possible fallout from broad uneconomic uncertainty.

Such impact and other market trends are what the partners aim to identify and communicate to NBAA members as part of their newly disclosed market analytics and forecasting collaboration.

Under the deal, RVA will survey NBAA members and use results to generate intelligence reports and to help drive policy recommendations.

“[Members] will be asked to participate, and they’ll be given incentives to participate,” says RVA president Rollie Vincent. “We make sense of what’s going on in the market… and then provide that back as a service.”

The partners will make the findings available to NBAA members under a paid subscription model that will likely have three tiers.

“We’re going to be rolling out the first product in this series early next year,” says NBAA chief revenue officer Andrew Bromm. “It will provide our members with a new level of intelligence in making sound decisions in how they operate their businesses and how they fly.”

The collaboration comes as the business aviation industry remains strong. Aircraft manufacturers’ have roughly two years of orders in their backlogs, worth $67 billion, and their deliveries are up 12% year on year. Sales of pre-owned jets are also up 12%.

Meanwhile, the fractional-ownership side of business is “on fire”, says Vincent. “The story is, demand continues. There is really no clear signal of any change there.”

But indications of softening have emerged.

“We’re seeing some impact, especially of fuel prices and other factors that are driving up the cost. Inflation is a problem in our industry,” says Vincent. “Prices are going up in our industry ahead of inflation – quite a bit faster.”

Historically, 6-12% of jets in the used fleet are up for sale. But about 16% of used light jets are now available.
“That may be a softening signal… Cracks can just mean pressure. They don’t mean a break,” Vincent says.

A recent RVA survey found that 40% of aircraft owners and operators strongly or somewhat agree that elevated fuel prices will cause them to fly less. Majorities also agree that OEM price increases are constraining demand for new aircraft, and that broader inflation will majorly disrupt the industry in the coming years.

“We are watching this like a hawk,” Vincent says.

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